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Community Consultation Inspires New Strategic Plan and School District Logo

October 12th 2022

For immediate release October 12, 2022

SD28 Quesnel has a new Visual Identity. It includes a redesigned logo, new colours, fonts, and design features, as well as original illustrations by a local artist.

It’s part of the district’s communications plan to inform and engage with its partners in education, a process that emerged from an extensive strategic planning process throughout 2021 and 2022.

“Over many months, we consulted with community members, staff, parents, students, and the community about what matters to them in education,” says Tony Goulet, SD28 Board Chair during the project. “We are so grateful for their involvement. Our response to this input is a new plan that guides us educationally and operationally as well as shaping our communications.”

The district communication plan aims to create stronger connections between schools and parents, the district and community, and internally between the organization and staff. An important element of communications for SD28 is its visual identity, to help ensure clarity, consistency, and a strong image locally, regionally, and beyond.

“We’re really proud of the work our team has done,” says Dan Lowndes, SD28 Superintendent. “From our core committee who oversaw our strategic plan, to the many who gave input, and to our designers, artists and communicators. This will be both inspirational and very practical as we go forward.”

Along with the logo itself, the new visual identity features illustrations by local artist, Raine Ravnborg, who is also a staff member at Barlow Creek Elementary School. All of the new graphic elements will add meaning and energy to a variety of SD28 Quesnel documents, websites and communication mediums in the future.

For more information, please contact:
Dan Lowndes, Superintendent SD28 Quesnel

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